I transformed this Chef Boyardee Beef ravioli ad adverting that a bowl has an entire serving of vegetables in it. This might be true but this product also has a lot additives and preservatives such as corn starch, MSG, and high fructose corn syrup that I wrote below the original message. Therefore I crossed out the can of ravioli and added many brightly colored fruits, vegetables, and nuts all around. The ad also suggests folding the dotted lines together for a more kid-friendly message which says “no veggies.” The line “obviously delicious, secretly nutritious” gives further emphasis to the concept of hiding veggies from kids. Why hide the veggies? I think eating veggies is a habit that needs to be learned at a very young age. Kids can be exited about eating fruits and veggies by participating in the grocery shopping process. I added a picture of a mother and her children in nature to point out that true food comes from nature not a can and motivate families to spend time in the natural environment. I encourage parents to buy fresh and buy local.
Original image: Disney Family Fun magazine, August 2009, p. 23
Laurene
