Thursday, July 30, 2009

Transforming the Wildlife


When I first saw this advertisement for Dawn dishwashing soap, I was interested because I did not realize Dawn has a new campaign to save the wildlife. Dawn is promoting that “their soap is tough, yet gentle.” The company is asking consumers to visit a website titled “dawnsaveswildlife.com” in order to make a donation to save the wildlife. The advertisement was bright and attracted my attention, but I thought the message was not clear enough, and consumers would think it was just a pretty bird and not understand the connection between saving the wildlife and using Dawn dishwashing soap.

I decided to transform the image into a vibrant and colorful piece and write, “Save the Wildlife,” in a larger typeface so the message would attract more attention to consumers. I added a textured border and images of penguins, a turtle, a seal, an eagle, fishes, and flowers. I want to tell my audience how beautiful and fragile our wildlife is and make consumers aware of the endangered species.

Original image: Better Homes and Gardens Magazine, August 2009, Volume 87, No. 8, pg. 101

-Simone Kivett