The original advertisement consisted of a gasoline-guzzling car which I remixed to promote using a bicycle and walking instead of driving a car. I replaced the truck with the bicycle while using the existing truck wheels. Mosaic-like collage techniques and acrylic paint were used to cover the construction site and alter the wording. The meaning behind the remix is that using a bicycle or walking can help to resolve the problems of obesity, pollution, and overuse of fuel. All of which Americans desperately struggle with.
Source: Sports Illustrated, [Image on Back Cover], 3 March 2008.
Lisa G.
